Top Beauty Retail Apps in Estonia Q1 2025: Unified Platform Insights

In the first quarter of 2025, Estonia's beauty retail app landscape saw notable trends across the top five applications on a unified platform, as reported by Sensor Tower.

Notino: profumi e cosmetici experienced fluctuating weekly downloads, peaking at approximately 2.7K in mid-February. The app's downloads varied throughout the quarter, with a noticeable increase from late January to mid-February before tapering off towards the end of March.

Douglas Eesti showed moderate download activity, with a significant spike in early February reaching around 379 downloads. The app maintained a steady presence, with occasional fluctuations but no significant decline in user interest.

MAKEUP - Beauty without limits maintained consistent download numbers, with a slight peak at 231 downloads in the second week of January. The app's performance remained stable throughout the quarter, reflecting a steady user base.

Dermosil experienced a gradual decline in downloads from 113 at the start of January to 51 by the end of March. Despite this, the app maintained a consistent user engagement pattern throughout the quarter.

Gold Apple: beauty store had relatively low download numbers, with minor fluctuations, peaking at 65 downloads at the end of February. The app's download trends indicate a stable yet modest user base.

These insights, sourced from Sensor Tower, highlight the dynamic nature of the beauty retail app market in Estonia. For more detailed analytics and insights, visit Sensor Tower's platform.